It is widely recognized that fostering a “positive image” is a central objective of BRT. It is hoped that creating a positive image could translate into ridership gains that are greater than would be achieved by service improvements alone, and could result in greater perceptions of speed, reliability, safety and security while using BRT services. The BRT system offers numerous different opportunities for creating a positive image, including vehicle design, both interior and exterior, as well as station design and running-way provision.

General Accounting Office Report GAO-01-984 “Bus Rapid Transit Shows Promise” http://www.gao.gov/new.items/d01984.pdf